Awards & Accreditation

Continuous quality improvement is an essential element of medical services quality improvement process. HA is a beneficial approach for Thailand’s medical services and public health. Such significant innovation can stimulate health care service providers to focus on the systematic work flows for quality services rendered to patients and their relatives apart from the development of the body of knowledge, skills and technology according to professional standards.

The HA process creating collective organizational commitment of quality improvement, organizational analysis, self-assessment, strategic formulation of the organizational development planning, human resources development, teamwork and service systems focussing on patient-oriented mindedness. Toward this end, personnel at all levels are encouraged to participate in such activities which are organized in the overlapping fashion in order to create cross-manuals, as well as clinical practice guidelines and care map. Functional teams are formed to benefit from opportunities to improve patient care and service processes.

Quality improvement activities and the publication of a guide to the hospital, clinical practice guidelines and care map have been undertaken in collaboration with nurses and all personnel of the hospital and the faculty. Quality improvement, by using the HA approach is a concept and practice that yields beneficial results to patients, customers, hospital personnel, the hospital, the Faculty of Medicine, the society and the country as a whole. Nevertheless quality improvement processes and human resources development, which require time and dedication from all parties in improving working procedures, work system and organizational culture. Quality improvement needs to be continuous.

The Bangkok Hospital Pattaya’s multilingual website has been selected by the Asian Hospital Management Awards committee as the Most Outstanding Project in the Marketing, PR and Promotions category for 2005. The Bangkok Hospital Pattaya winning entry was selected from 249 projects submitted by 84 hospitals in 14 countries, making it a truly impressive international achievement.

Hospital Management Asia Conference is the region’s premier learning conference and exposition for hospital managers and healthcare professionals. Every year, participating hospitals are given awards for initiating an outstanding project in certain area of hospital management that deserves recognition and that may serve as a benchmark for other hospitals. In HMA 2004, awards were given in seven categories. The Bangkok Hospital Pattaya won two of them.

“The Hospital’s Error Free Calibration” – Medical Technology Instrument Calibration Center of Bangkok Hospital Pattaya is a joint winner in the category for most outstanding project in the Technical Service Improvement Category. The Bangkok Hospital Pattaya was also judged joint runner-up for its “Tender Love and Care” Project with 165 projects from 55 hospitals in 11 countries applying. The awards were presented at a Gala dinner in the Plaza Athenee Hotel in Bangkok on October 7, 2004

Dr.Pongsak Viddayakorn, M.D., Executive Director of Bangkok Dusit Medical Service Plc., along with the Board of Directors of Bangkok Hospital accepts the Superbrands award from Mr. Peter Jeffrey, Regional Director of Asia for Superbrands International as being one of the famous brand that has been chosen and voted on by a target group of 1,000 persons to be “Superbrands Thailand” which is a great opportunity to step up to be a brand that is approved in the market by many countries.

Bangkok Hospital Pattaya is one of two hospitals that had been nominated for being highly recommended and well-known according to those that have responded to the questionnaire. It comes with great honor to have received such a designation from a representative group of consumers throughout the country and will allow us to compete regionally in Asia within the next two years as according to our growth plans at Bangkok Hospital. To qualify for Superbrands the Bangkok Hospital Group has met the highest standards in all the key areas of their business, as determined by Thai consumers and the independent Superbrands council. The council assessed Bangkok Hospital Group’s performance in the critical areas, product, quality, satisfaction value, trustworthiness, brand image and understanding of consumers’ needs.

The Asia’s SuperBrands Award is the result of an annual survey conducted by Reader’s Digest Asia among its readers across 6 major Asian markets. Judging is based on readers’ votes on the respective brands on 5 criterias, product quality, satisfaction value, trustworthiness, brand image and understanding of consumers’ needs. The key objective of the survey is to identify brands that are most appealing to Asian consumers across 41 categories, from lifestyle products to daily necessities. Brands that managed to ascend to the SuperBrands niche represent the recognition of outstanding quality accredited by the end users at large, and at the same time, reflect the consumers’ choice among the varieties. The survey was carried out in six key Asian markets (Hong Kong, Malaysia, Philippines, Singapore, Taiwan and Thailand).